Branding for Music Studios and Teachers

The Vibrant Music Teaching Podcast | Proven and practical tips, strategies and ideas for music teachers

What does your music studio brand say about you? Do you even have a brand? Of course, you do!

Has

anyone ever said to you, “I hear you’re the person to talk to about

piano lessons!” Maybe you’re filling your schedule (and even a long

waiting list!) through referrals alone.

Or maybe you’re having a hard

time getting new students and you need to advertise. What exactly are

you going to advertise? Where and to whom?

What does it mean to take music lessons with you?

Whether

you know it or not, you have a brand. The way you teach, the people you

teach, the method books you choose to use: all these and more define

you as a teacher and the type of student who is the best fit for your

studio.

Your music studio brand prioritises your strengths and is

honest about your weaknesses. It differentiates you, as a teacher, from

the other dozen piano teachers in your area.

Building your brand should be a conscious choice, but it doesn’t have to be an agonising one.

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