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131 - Is Veganuary's new campaign kind of WEIRD?
Manage episode 453595853 series 2831692
תוכן מסופק על ידי David Pannell. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי David Pannell או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
We talk to the man behind the new Veganuary campaign. Sausages are literally pigs stuffed into their own intestines. Kind of weird, right? Veganuary's 2025 campaign takes a new bold direction to the supermarket-friendly campaigns we've seen in previous years. David is joined by Veganuary's Creative Manager Andrew Jolly to discuss the thinking behind the new campaign, and to ask: does it go too far, or not far enough?
Find out why Veganuary decided they needed a new direction with their marketing and how the campaign faced censorship from the advertising industry before it was even released.
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