Ep 18 - Why You Need a Marketing Strategy With Pip Evan-Cook and Sian Mansbridge

Inspiring Women in Business

Starting a freelance business is quite overwhelming. The to-do list is so long, options so overwhelming and you don't know where to start.

In this episode, Pip Evan-Cook and Sian Mansbridge of The Marketing Architect share how an effective marketing strategy can start your business in a good place or take it to the next level. Listen up and enjoy!

Key takeaways from this episode:

• Collaborate with different experts in their fields, and it frees you to do the strategy. Get people who will do the actual implementation.
• When you have a system in place, you can stop worrying and won’t need to spend so much time fixing your marketing.
• If you set out to try and appeal and aim at everybody, you end up watering it down to such an extent that you don't appeal to anybody in the end. Be clear on who your dream clients are.
• To get your first client, all you really need to do is go into your network.

Episode Timeline:

00:00 Episode Intro

01:40 Intro

02:26 About Sian

02:56 About Pip

03:41 How the Marketing Architect does collaboration

05:04 Pip’s transition from corporate to business

06:52 What led Sian to have her own business

07:47 How courses and community helped Sian

08:42 The Marketing Architect’s methodology

11:38 Mapping out the buyer’s journey with their customers

13:24 The importance of having a plan and strategy

15:37 Sian’s best marketing advice for a starting freelancer

16:23 Pip’s advice about an effective strategy

18:17 How to connect with Pip and Sian

18:40 Outro

About our guests:

Pip Evan-Cook has been working in marketing for more than 20 years. After completing a CIM (Chartered Institute of Marketing) diploma in 1997, she became in-house marketing manager at Interregnum plc, and then Spirent Communications, plc, before leaving the corporate world to start her own business. In 2012, Pip started the business in order to help organizations that aren’t yet big enough to have a full-time marketing team.

Sian Mansbridge has worked in marketing since 1995. She was there, on the spot when digital marketing was born. She has decades of experience as a content strategist and a fascination with social media.

Connect and know more about Pip & Sian here:

Website: https://marketingarchitect.co.uk

Our freebies page: https://marketingarchitect.co.uk/resources-marketing-tips/

This is where people can find our game-changing marketing tips and resources.

Instagram: @themarketingarchitect ( https://www.instagram.com/themarketingarchitect/ )

LinkedIn - Pip: https://www.linkedin.com/in/pipevancook/

LinkedIn - Sian: https://www.linkedin.com/in/sianmansbridge/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/