The Business of Art: Transforming Vacant Spaces into Visual Experiences with Eddie Yang

The Hidden Entrepreneur Show with Josh Cary

When I first saw Eddie Yang’s dynamic projection displays transform an empty storefront into a visual masterpiece, I knew I had to invite him to the show. Eddie, the CEO, and co-founder of Visual Feeder, has an intriguing knack for injecting artistic DNA into business. In our conversation, Eddie takes us behind the scenes of his entrepreneurial journey, from founding Visual Feeder with his sister to raising 1.7 million dollars in investment. You'll find out how Techstars played a crucial role in their fundraising and startup creation.

Eddie's path wasn’t always paved with success. His foray into projection mapping began with designing stage sets for his DJ gigs. That passion project led to the creation of a stage for a TEDx event, sparking a market demand for more projection mapping activations. Eddie vividly shares his journey to landing his first client - Lyft rideshare, and how that win felt. He also emphasizes the importance of embracing failure as an essential part of the journey to success.

Eddie doesn’t just exercise his creativity; he strongly believes that physical fitness is key to entrepreneurial success. During our conversation, he opens up about his journey toward understanding physical health's power. He shares valuable insights on maintaining a positive mindset, seizing opportunities, and the art of pitching to potential investors relentlessly. As we wrap up, Eddie reminds fellow founders that entrepreneurship is a marathon and that staying focused on the ultimate goal is crucial. Join us for this illuminating chat with Eddie Young and discover how he's turning vacant spaces into visual experiences, one projection at a time.