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#598: How to Build a Profitable Business in a Shorter Workweek - Tracy Kirkland
Manage episode 349737050 series 3031841
תוכן מסופק על ידי Nathan Holritz. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nathan Holritz או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
There's no minimizing hard work, but there's a BIG difference between being busy and being effective. In today's episode with Tracy Kirkland, learn how to structure your business to make more money with less busywork - and free up a bit of time in your life!
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Show Notes:
Tracy's Introduction (3:35)
Tracy's backstory into how she developed a shorter workweek (7:55)
Is Tracy's model applicable for all types of photographers - not just portrait photographers? (12:30)
What is the balance between creating freedom and flexibility in your work schedule and putting in the necessary work to grow your business? (16:43)
Where should photographers start when determining how to set up their work schedule? (23:49)
What are the most important principles photographers should implement in order to shorten their workweek? (27:07)
1. Determine your baseline numbers (revenue needed, # of days you want to work, cost per client)
2. Create a strategic workflow for each client
3. Give up time-wasting tasks
4. Plan a marketing strategy
What does "time wasting" mean to Tracy? (34:15)
Where did Tracy start when creating a website that is "high-performing"? (39:25)
What is the best way for photographers to start planning their marketing for the entire year? (45:10)
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