Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising

Marketecture: Get Smart. Fast.

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content.

Takeaways

• Pixability introduces Pixie, its first agentic AI tool for YouTube ad curation.
• Pixie moves beyond GenAI by making decisions and taking actions.
• Data from years of YouTube experience drives Pixability’s advantage.
• AI handles 80% of the work, leaving creativity to humans.
• AI-generated video brings new brand safety and copyright risks.
• YouTube Shorts are fully integrated into the wider ad ecosystem.
• Advertisers seek both performance and transparency.
• Pixability’s main challenge is keeping pace with rapid AI and platform changes.
• Pixie’s evolution reflects the blend of automation, data, and human input.
• Pixability’s “elephant” spirit symbolizes intelligence, memory, and teamwork.

Chapters

00:01 Welcome to Marketecture with Jackie Paulino of Pixability

01:16 What Pixability Does and the Launch of Pixie

03:41 How Pixie Uses Agentic AI for YouTube Curation

05:44 Manual vs. AI Workflow and the 80/20 Adoption Rule

07:56 Pixie’s Personality and Expanding Into Reporting

08:34 The Impact of AI on Video Creation and Brand Safety

15:48 Lightning Round and Closing: Data, Challenges, and “Pixie the Elephant”

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