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6. Using Direct Mail As a Digitally Native Brand W/ Megan Bortner
Manage episode 345190484 series 3395427
תוכן מסופק על ידי Russell Steed & Emerson Hammer, Russell Steed, and Emerson Hammer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Russell Steed & Emerson Hammer, Russell Steed, and Emerson Hammer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growing business.
Direct mail is making a comeback in the advertising space and it is proving to be even more effective than most digitally native brands originally thought. In this episode we go into detail on what direct mail looks like for a D2C company. From what the minimum spend looks like to what different kind of campaigns perform well, we talk about different strategies that a brand can employ to effectively scale a direct mail advertising campaign.
To learn more about Megan and Labyrinth Digital you can go to https://labyrinth.digital/.
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