Ep050 Business Strategy 101: To Niche or Not to Niche
Manage episode 389141040 series 3437749
To niche or not to niche? That is the question that many business owners struggle with.
In this episode of the Supercharge Your Business podcast, I talk about whether or not niching is right for your business. Niching can be a powerful way to position yourself as an expert and attract more clients, but it's important to niche in a way that feels authentic and sustainable for you, your skills and your business goals.
Niching does not have to mean you’re limited to one thing. You can still have a wide range of skills and experience, but you can’t try to force yourself into a niche that doesn’t fit your personality or values.
Here are the highlights:
[1:42] Why niching works and has it’s place
[2:57] A different way to approach niching in your business
[4:30] Identifying your values
[6:57] Understanding what makes you stand out
[8:32] A question to ask yourself to own your point of difference
[10:26] Information on my mastermind
If you're struggling with niching, or if you're considering pivoting your business, my mastermind will support you to upgrade your marketing and develop a plan to grow your business
Click here to book a call with me to talk about joining Thrive Mastermind® We start in January 2024 and there are some bonuses running in December.
To find out how I can support you to grow your business:
https://www.nicolelouiseonline.com
Follow Nicole Louise Online on Social Media:
67 פרקים