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Personal brand and pricing
Manage episode 414194738 series 3440738
תוכן מסופק על ידי The Happy Startup School. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Happy Startup School או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
What’s the value of a personal brand? When building your reputation, what would this reputation do for you? What financial value does it have? What’s it worth to get on the radar of the people that you’d love to collaborate with? How much time and effort should you invest in building your personal brand?
You could write a book to build a personal brand, and so what are the costs of writing it? What are the benefits in terms of royalties? What are the benefits in terms of it being a marketing vehicle for your company?
What’s the value of the work of someone helping you build a personal brand? What is the relative value of your work compared to a 5 page website, a tweet or an illustration?
On this episode, Carlos speaks with Anne Miltenburg, founder of Brand the Change, about her own experiences of pricing a brand.
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