73. How in-person events can help you increase your downloads & influence by 10-25%

The Podcast Space

Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?

Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!

How to optimize your profiles before events:

https://www.instagram.com/reel/C41a-r6ptig/

How to Prep for an Event

Optimizing your presence before the event is key to getting those download numbers. Here are some steps:

1. **Profile Setup**: If the event has an app, upload a professional and recognizable photo. Fill out the description with keywords and relevant information to make you easier to find.

2. **Links**: Include links to your social media, website, and podcast.

3. **Engage Early**: Engage with others on the event's app or platform. Reach out to attendees and set meeting times.

4. **Use Hashtags**: Promote your presence with the event’s hashtag. This can boost your visibility on social media.

5. **Business Cards**: Collect business cards or take screenshots. Follow up after the event to solidify connections.

6. **Merch and Outfits**: Take branded swag like stickers, books, or merch. Wear something recognizable—like branding colors or themed accessories—to make a lasting impression.

Timestamps:

• 00:00 Introduction: Are In-Person Conferences Worth It?
• 00:42 Personal Experience and Event Attendance
• 02:09 Networking Opportunities at Conferences
• 03:07 Educational Benefits of Conferences
• 05:02 Marketing Yourself at Events
• 07:55 Influence and Impact of Your Work
• 11:31 Prepping for Conferences
• 19:19 Is It Worth the Money?
• 22:06 How Conferences Boost Podcast Downloads
• 27:27 Conclusion and Final Thoughts

Resources mentioned in this episode:

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