Iri Zohar at #BB25 on Bring's unique cashback model and how you can earn crypto while you shop!

Beyond the Code

On March 26, 2025,⁠ ⁠Collider. hosted⁠ ⁠Building Blocks 2025⁠⁠, as part of ETH TLV. Our host,⁠ ⁠Yitzy Hammer⁠⁠ was invited to come and interview guests and speakers.

Live from Building Blocks at Jaffa Port in Tel Aviv, Yitzy sits down with Iri Zohar, CEO and founder of Bring, a crypto cashback platform that allows users to earn cryptocurrency rewards while shopping. They discuss the unique features of Bring, its partnerships with various wallets and retailers, and the challenges the company faces in user acquisition and integration. Iri shares insights into the cashback model, emphasizing its potential to engage users and drive purchases in the Web3 space.