How Michelle Gifford Grew from 18K to 238K Followers in 2 Years—Without Selling Out

How to Scale a Business

In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical tips on creating content that attracts, nurtures, and converts followers into loyal customers. If you're struggling to make Instagram work for your business, this conversation offers a clear roadmap to start seeing real results!

Chapters

• 00:00:00 - Meet Michelle Gifford: The Instagram Strategist Who’s Changing the Game
• 00:00:40 - From Frustration to 238K Followers: How Michelle Transformed Her Strategy
• 00:03:18 - The Secret Power of Instagram Stories: Why They Matter More Than You Think
• 00:04:56 - Too Late to Start on Instagram? Here’s Why the Best Time Is Now
• 00:07:37 - How to Create Instagram Content That Actually Works
• 00:13:12 - The 3-2-1 Framework for Instagram Success
• 00:22:40 - The Key to Scaling Your Business on Instagram (And Beyond)

Links And Resources:

• Michelle Gifford
• Michelle on Instagram
• Michelle on LinkedIn
• Grow the Gram
• Insta Social Society
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!