Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Staging the Voice / Voicing the Stage brings together staff, creatives and performers from Opera North with academics and researchers from throughout Newcastle University. Each episode explores a different aspect of voice and performance, from issues relating to neuroscience and biology connected with the physical voice, to questions of representation, of silenced voices and marginalized people.
Staging the Voice / Voicing the Stage brings together staff, creatives and performers from Opera North with academics and researchers from throughout Newcastle University. Each episode explores a different aspect of voice and performance, from issues relating to neuroscience and biology connected with the physical voice, to questions of representation, of silenced voices and marginalized people.
The first podcast in a new collaboration between Newcastle University and Opera North looks at captions; surtitles; subtitles: the point at which text and the performed voice meet, and a crucial aid to understanding what’s happening on stage - not only for audiences with access needs. Jo Robinson , Professor of Theatre and Performance and Head of the School of English Literature, Language and Linguistics at the University, is joined by staff from across Opera North to explore the Leeds-based company’s history with captioning, the decisions that have informed its current approach, her own experience with creative captioning, and what the future might hold. Christine Jane Chibnall is Opera North's Director of Planning, Alice Gilmour is Access Manager, and Stuart Leeks is Editor. Their discussion is illuminated by excerpts from Opera North’s audio archive.…
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