Podcasting and Cybersecurity: Karissa Breen's Insights and Advice

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Karissa Breen is the founder of KBI, a marketing and communications agency that works with cybersecurity and deep tech companies. After working in technical roles early in her career, Karissa saw that the complexity of cybersecurity often made it challenging for companies to communicate clearly, especially to those outside of the cyber industry.

An entrepreneur at heart, Karissa took a leap of faith, quit her job, and has since focused on helping those with technical expertise tell their stories more effectively.

In this episode Cole Cornford chats with Karissa about her experiences with podcasting, producing a TV show, the ups and downs of entrepreneurship, and plenty more.

Secured by Galah Cyber website

Time Stamps

• 4:20 - Karissa’s career background.
• 6:30 - Moving away from a purely technical role.
• 7:20 - Cole: is a uni degree important for a career in cyber?
• 11:10 - Karissa being inquisitive in her early years.
• 11:50 - Treating people the same regardless of their job/rank.
• 13:00 - Cole: lots of students think a uni degree will be enough to get them a job.
• 15:00 - Karissa’s decision to pursue entrepreneurship.
• 16:40 - Cole: starting out in business, naivety can be valuable.
• 18:40 - Karissa’s journey building her business and getting into media.
• 23:30 - In the early days of Karissa’s podcasting, what worked well and what didn’t.
• 26:40 - Cole gives a shoutout to W2D1.
• 27:30 - Karissa: podcast hosts need to enjoy/care about hosting their podcast.
• 31:30 - Karissa’s TV show.
• 38:00 - The importance of preparation for a podcast.
• 38:30 - Karissa’s entrepreneurship journey.
• 39:20 - Karissa: Entrepreneurs are a different breed.
• 43:00 - Entrepreneurship is constantly challenging.
• 44:30 - The importance of a good support network.
• 45:10 - rapid-fire questions.

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