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The challenges of operating and scaling a business that faces digital marketing restrictions
Manage episode 404969408 series 3502529
תוכן מסופק על ידי Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women.
We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face.
Holly and Kalila discuss workarounds such as focusing on email marketing, SEO, third-party reviews, and partnering with established brands like Sephora that do not have the same restrictions.
Their advice for others in restricted categories is to do research, learn from other's mistakes, focus on your own goals rather than compare to others, and continue challenging status quo’s in a safe manner.
Key Takeaways:
- Overcoming digital marketing restrictions for sensitive product categories.
- Women's sexual wellness platforms and challenges faced in the industry.
- Navigating platform restrictions.
- Digital marketing challenges and strategies for small businesses.
Links:
Website - https://shespot.co.uk/
LinkedIn - https://www.linkedin.com/company/shespotuk/
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