013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies
MP3•בית הפרקים
Manage episode 386578928 series 3510895
תוכן מסופק על ידי SEOHive. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי SEOHive או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site.
Key Takeaways on Post Types, Categories, and Archive Templates:
Post Types - The Highest Level of Organization
- Post types are the highest level for categorizing different content across your site, like pages and posts.
- Avoid going overboard and creating a lot of custom post types. Keep it simple.
The Power of Categories and Taxonomies
- Use categories (which are a default taxonomy) to group related content within post types. This allows better content targeting.
- For example, an ecommerce site could have categories for different product types under the default WooCommerce products post type.
Take Advantage of Archive Templates
- The archive template controls the display of taxonomy and date-based archive pages.
- You can add unique, relevant content to archive templates to make these pages more useful, like FAQs, videos, etc related to the category topic.
- This helps demonstrate your authority for those category-related keywords.
Plan Site Structure and Metadata Early
- Ideally, post types, taxonomies and site structure get planned early on along with actual content and keywords being targeted.
- Don't let developers make these organizational decisions solo without client input. Logic doesn't always translate for real visitors.
Should You Have Author Archives?
- Author archive pages usually only make sense on content-heavy sites like newspapers where the actual author is important.
- For small business sites, you likely want to disable these from being indexed to avoiding duplicate content issues.
The Goal: Leverage What You Have
- The goal with post types, taxonomies and archive templates is ultimately to better leverage your existing on-site content for improved SEO targeting - not complex tricks.
- Take what WordPress offers out-of-the-box and customize it to your advantage.
32 פרקים