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She's Got Game: GS&P's Margaret Johnson
Manage episode 402457786 series 3525131
תוכן מסופק על ידי Brian Marks & John Young, Brian Marks, and John Young. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brian Marks & John Young, Brian Marks, and John Young או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Fresh off her agency’s four Super Bowl commercials, Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson joins the show and discusses the craziness of putting together a Big Game ad and her experience building creative for the biggest audiences. She also talks about integrating digital at a leading agency and provides her perspective on the impact of AI on her work. Also, John gives his snap decision on whether there’s a backlash against technology. Brian takes a swing at another Hopelessly Unattainable Guest.
Key topics & chapter markers
(00:37) - SNAP DECISION: Waymo car fire a sign of tech backlash?
(04:52) - Welcome, Margaret!
(23:26) - Navigating an ad agency through digital transformation
(32:23) - Daughters of the Evolution
(44:25) - Dear Hopelessly Unattainable Guest
Background content
How Waymo became a symbol of everything people hate about AI - Fast Company
Tesla worker killed in fiery crash may be first ‘Full Self-Driving’ fatality - Washington Post
Most liked Super Bowl ads 2024 - Ad Age
USA Today Ad Meter - USA Today
Lessons in Herstory - Daughters of the Evolution
Fire & Ice Super Bowl ad (2018) - moviemaniacsDE/YouTube
Connect with Brian and John on LinkedIn:
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