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Ep 21: How to Write a Signature Keynote Talk
Manage episode 430159268 series 3532146
תוכן מסופק על ידי Helen Packham. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Helen Packham או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Today’s episode is all about crafting your signature keynote talk.
Whether you're looking to inspire, educate, or mobilise an audience, a well-structured keynote can be your greatest tool.
Keynotes have been a cornerstone of human history, from Abraham Lincoln's Gettysburg Address to Martin Luther King's "I Have a Dream" speech.
We'll be breaking down the essential elements — the “big remedy” and “real remedy” sections, using personal stories or case studies, and creating memorable "golden nuggets." We'll also dive into the importance of a big bang opening and a strong closing to leave a lasting impact.
So, get ready to take notes as we delve into the structure, delivery, and ultimate purpose of a keynote talk. This episode is packed with insights, tips, and resources to help you elevate your public speaking!
Here are the highlights:
04:53 Keynote speech sets a tone for an event.
09:38 Keynote speeches and personal rituals impact audiences.
12:12 The evolution of public speaking through history.
14:14 Building credibility through expertise, honesty, and storytelling.
19:47 Clear, organised structure to create impact.
22:07 Michelle Obama's DNC speech showcases ethos, pathos, and logos.
25:53 Virtual doctors develop keynote talks for reach.
28:29 Creating a keynote: Benefits and differences with TED talks.
31:27 Keynote talk needs interactive elements for engagement.
37:05 Addressing the challenge of suicide in men inspired by Helen’s client
39:18 Keynote: Inspire thinking, action, and transformation.
41:38 Struggling to communicate expertise in an engaging format.
45:07 Developing a remedy story and sharing stories for empowerment.
Connect with Helen:
Website: helenpackham.com
Instagram: www.instagram.com/helenpackham
Facebook: www.facebook.com/helenpackhamcoach
LinkedIn: www.linkedin.com/in/helenpackham
My AIR assessment helps you identify your current areas of authority, impact and reach
Get instant, free access to my master series where I share more on how you can develop your signature talk in session 2 ‘IMPACT.’
Would you like help creating your own signature keynote talk? Contact me hello@helenpackham.com, book a time to talk and find out more about my current offer.
Produced by winteraudio.co.uk
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