20 | Jose Berlanga | How to Define Your Personal "Why" Before Starting a Business

Fingerprints On Success

What does it mean to truly build success—both literally and figuratively? On this episode of the Fingerprints on Success podcast, Bill Barrett speaks with Jose Berlanga, a lifelong entrepreneur who has seen it all, from building residential construction companies to taking on ventures across countless industries. Jose shares the journey of an entrepreneur who loves creating opportunities.

Listeners will hear about Jose’s passion for putting deals together, the challenges of transitioning from the visionary role to hands-on operations, and how stubbornness and sacrifice became essential elements of his success. From real estate to startups, Jose offers a refreshing take on embracing the grind, even when things don’t go as planned, and the surprising truth about why "passive investments" rarely live up to the name.

Curious about how to spot great opportunities in a crowded real estate market or how to find fulfillment when running a business isn’t what you imagined? Jose provides valuable insights into balancing passion with practicality, why it’s important to listen to your gut over popular advice, and the reality of making sacrifices for success. Enjoy!

In This Episode You'll Learn:

• Why entrepreneurs often end up in roles they never intended to fill
• The real challenge of finding quality real estate deals in a competitive market
• How passive investments require more active involvement than people think
• The importance of knowing yourself and defining your personal "why" before starting a business
• Why following your own instincts can be better than blindly taking advice
• The power of stubbornness and sacrifice in driving long-term business success
• Reinventing yourself later in your career can bring new opportunities and fulfillment
• And much more…

Resources:

JoseBerlanga.com

Books:

The Business of Home Building