Altered States Wellness With Kyle and JoJo Streubing

Celebrating Small Family Businesses

In this episode of 'Celebrating Small Family Businesses,' we explore the fascinating business journey of Kyle and Jojo Struebing, founders of Altered States Wellness.

Discover how they transitioned from corporate sales at tech giants like Microsoft and HP to successful franchise owners in the wellness industry and then into creating their own franchise concept.

They share their experiences rebranding from a CBD franchise to a comprehensive wellness studio, incorporating services like float therapy, infrared saunas, and more.

Kyle and Jojo discuss the challenges they faced, the importance of starting small, the mental resilience required, and the strategies they employed to build and maintain their business.

Learn about how they leveraged their previous experience and their relationship to lend them the strength to work 16 hour days for weeks at a time when necessary.

This insightful conversation offers valuable lessons for all entrepreneurs and family business owners.

Read more in this article: Texas Lifestyle Magazine article: https://texaslifestylemag.com/lifestyle/5-holistic-therapies-at-altered-states-wellness-center-to-transform-your-mind-and-body/

Here's how you can reach them:

Altered States website: https://alteredstateswellness.com/

Instagram: https://instagram.com/alteredstateswellness

LinkedIn: https://www.linkedin.com/company/altered-states-wellness/

LinkedIn: https://www.linkedin.com/in/joannstruebing/

Facebook: https://www.facebook.com/profile.php?id=61559147440797

00:00 Introduction to Kyle and Jojo Struebing

01:04 The Journey from Corporate to Franchising

03:31 Challenges and Innovations in CBD Business

07:19 Expanding into Float Therapy

09:09 Diversifying Wellness Services

13:21 Lessons Learned and Business Philosophy

15:11 Working Together as Partners

17:19 Transitioning from Corporate to Entrepreneurship

20:24 Key Takeaways for Aspiring Entrepreneurs

21:44 Micro Goals and Business Expansion

22:20 Transitioning from Franchisee to Franchisor

23:14 Building a Franchise System

24:37 Mental Resilience and Confidence

26:27 Launching the Franchise

28:03 Training and Support for Franchisees

28:56 Balancing Family and Business

31:52 Sales Strategies and Personal Development

38:37 Final Thoughts and Advice