Navigating International Markets: Essential Strategies for Revenue Teams

Revenue Rehab

This week on Revenue Rehab, our host Brandi Starr is joined by Ellza Malek and Baron Lukas. Ellza, a principal and CMO at ExecHQ, leads the international group supporting organizations expanding into new markets. Ellza, an award-winning CMO, drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams, spearheaded brand transformations, and achieved remarkable results. Baron is an executive leader, board member, advisor, coach, and retired Marine Corps Colonel. Baron has 43 years of leadership, management, and mentoring experience. His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. In this insightful episode of Revenue Rehab, Brandi, Ellza, and Baron dive into the intricacies of international market expansion. They redefine the roles of C-suite members in revenue generation, emphasizing the importance of cultural intelligence, legal compliance, and staying agile. From addressing the critical phases of going global to sharing actionable insights and proven strategies, our experts shed light on making your mark overseas successfully.