What Podcast Strategies Are Working for Businesses? - EP: 4

The Business Podcast Roadmap

Today we’re going to be taking a look at what is working for other businesses and brands that are using podcasting as a part of their strategy.

There are podcast strategies that you can follow that will make a big impact on the success of your show.

Following along with these podcast strategies could allow your show to be a super effective tool for your business.

On the flip side of this, not following these strategies could lead to your show not gaining the traction you are hoping for.

Many individuals seem to be confused as to what podcasting is good at as a medium and a channel.

We’ve seen this with many folks as we help them through this process.

People get really excited about podcasting as a lead generation tool.

To be clear, podcasting can be a great audience growth strategy.

However, the expectations might be a bit higher than reality.

Being in the industry since 2013, we’ve seen where podcasting is actually driving results.

Rather than focusing on the growth of your audience, think of podcasting as an intimacy, education, connection, and audience nurturing tool.

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