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Mastering "The Language of Referrals" to Drive Organic Growth with Bill Cates
Manage episode 411613808 series 3559297
תוכן מסופק על ידי Steve Sanduski. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Steve Sanduski או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Guest: Bill Cates, a Hall of Fame speaker, author, and referral coach. Bill's latest book is The Language of Referrals: The Words & Scripts Financial Professionals Use to Gain More Ideal Clients.
In a Nutshell: When it comes to creating and sustaining organic growth, clicks and "likes" are important. But turning your existing clients into superfans who generate a steady stream of referrals creates strong, person-to-person connections that digital marketing never will.
On today's show, "The Original Referral Coach" Bill Cates offers actionable specifics on how to set the stage for referrals, how to ask and position for referrals, how to follow up on referrals, and more importantly, how to create the mindset that attracts referrals on a consistent basis. If you're serious about growing your client base, grab a pen and paper and block off an hour or two -- you're going to want to listen to this episode more than once.
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