125 - LinkedIn 101 networking authentically on LinkedIn with Sarah Clay

Cultural Communication Confidence

LinkedIn- how does it make you feel?

For some of you, it might be something you know you should be doing more of- to benefit your personal brand, build the reputation of your organisation, and win more business. But maybe somehow it always falls to the bottom of the to-do list, or you’re avoiding it altogether. You don’t know how to network well, what to comment or write a post about.

I am delighted to welcome LinkedIn expert and bestselling author Sarah Clay to this week’s episode to talk about how to create authentic connections and build genuine relationships on the platform, both within and outside your organisation, that lead to great results, all without the hard selling.

Sarah Clay is a LinkedIn trainer, author and keynote speaker, who offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with business owners and their teams to help them get more leads from LinkedIn through her training and talks on LinkedIn, employee advocacy, personal branding and thought leadership.

This episode is packed with actionable advice for anyone looking to navigate LinkedIn confidently, including busting the common fears and myths, plus Sarah’s very practical strategies to help you make the most of the opportunities.

What you will learn in this episode:

• Common misconceptions and fears about LinkedIn
• Strategies for authentic engagement and creating genuine relationships
• The importance of employee advocacy and its benefits for individuals and organisations
• Empowering employees to share their voices on LinkedIn
• Practical tips for creating engaging posts without feeling overwhelmed
• Insights into the future trends for LinkedIn

Resources:

• Connect with Sarah Clay on LinkedIn: https://www.linkedin.com/in/sarah-clay
• Buy Sarah Clay's book 'Employee Advocacy on LinkedIn': https://www.amazon.co.uk/Employee-Advocacy-LinkedIn%C2%AE-LinkedInthriving/dp/B0DF3LTRG5/
• Visit Sarah Clay's website: https://www.sarahclaysocial.com
• Learn more about my Global Leader Communication programme: https://culturecuppa.com/individuals/
• Sign up to receive future episodes of the podcast as soon as they are released: https://culturecuppa.com/get-free-insights
• Follow me on LinkedIn for more strategies, skills and tips: https://www.linkedin.com/in/victoria-rennoldson
• Email me: [e-mail]
• Website: https://culturecuppa.com