026: Video Commerce with Bambuser's President of the Americas, Sophie Abrahamsson

Salesforce Commerce Cloud Innovations

Unleash the power of video commerce with our latest episode featuring Sophie Abrahamsson, the trailblazing President of the Americas for Bambuser. Sophie offers us an intriguing glimpse into her career, effortlessly drawing the line from her beginnings in communication and political science studies in Italy to leading e-commerce and digital tech at the H&M group in Sweden.

In this conversation, we uncover the critical role of video in retail. Sophie unravels the mysteries of customer loyalty in a smartphone-dominated era and introduces us to the captivating world of storytelling through video. We also take a leap into the future, exploring the myriad ways retailers can leverage video commerce to breathe new life into their customer base. We discuss the potential of video commerce even beyond the retail industry, branching into realms like banking and healthcare. Plug in and join our enlightening journey into the future of e-commerce.

Show Highlights:

• The role of video in retail and how it helps in building customer loyalty in a smartphone-dominated era.

• The impressive conversion rates achieved by incorporating video into the retail experience, contributing to a more conscious way of purchasing and marketing.

• Exploration of the future of retail with video commerce and its potential to breathe new life into a customer base.

• Discussion on the potential of video commerce beyond the retail industry, into sectors like banking and healthcare.

• How businesses can step into the world of video commerce and seize the opportunity to stand out by being early adopters of this technology.

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Supporting Resources:

• Sophie’s LinkedIn: https://www.linkedin.com/in/sophieabrahamsson/

• Bambuser’s LinkedIn: https://www.linkedin.com/company/bambuser

• Bambuser’s Website: www.bambuser.com

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.