035: Launching Empower Global, A Marketplace built to scale Black-owned Brands with Product Director Brittany Bullock and Marketing Leader Amanda Stewart

Salesforce Commerce Cloud Innovations

Join us as we explore the phenomenal success of Empower Global with its dynamic duo, Brittany Bullock and Amanda Stewart. Empower Global, a Salesforce Commerce Cloud customer, is an immersive e-commerce platform offering an array of products from Black-owned businesses. Brittany and Amanda share their backgrounds, the spark that led to the creation of Empower Global, their unique business strategies, and what's on the horizon.

Don't miss the fascinating insight into building a Black-owned marketplace and community. Brittany and Amanda share their approach to sourcing brands for the platform, ensuring they align with Empower Global's mission and the onboarding process. They also shed light on their marketing strategies, the transition into a headless architecture, and their collaboration with UPS to create the 12 Days of Deals campaign.

The episode concludes with a look into their two-week shoot highlighting the brand stories of their founders. Get inspired as we discuss how Empower Global is not just a marketplace but also a platform for black communities to share their heritage and stories with the world.

Show Highlights:

• The duo’s journey of establishing Empower Global.

• Their strategies for sourcing brands, ensuring alignment with the mission of Empower Global, and facilitating the onboarding of these brands.

• Their marketing strategies, the shift to a headless architecture, and their partnership with UPS.

• The inspiration behind Empower Global and its mission.

• The challenges and learning curves in running a start-up, particularly in the tech and marketing aspects.

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Supporting Resources:

• If you would like to support black-owned businesses, shop at https://empowerglobal.shop/.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.