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#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar
Manage episode 407422175 series 3560012
תוכן מסופק על ידי John Azoni. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי John Azoni או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.
Key takeaways:
- The importance of listening to your audience's narratives and addressing misperceptions through strategic storytelling.
- Using social listening to identify insights for strategic initiatives like enrollment, program development, reputation management, and more.
- Leveraging niche online communities like Reddit and YouTube to get an authentic pulse on brand perception.
- Conducting an internal social listening audit to align decentralized campus storytellers.
- Thinking beyond vanity metrics by using qualitative and quantitative listening data.
Connect with Liz:
- Twitter: https://twitter.com/lizgross144
- LinkedIn: https://www.linkedin.com/in/lizgross/
- Campus Sonar: https://www.campussonar.com/
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Learn more about UNVEILD: https://unveild.tv
- Join The Newsletter: https://unveild.tv/newsletter
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