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#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D
Manage episode 409076279 series 3560012
תוכן מסופק על ידי John Azoni. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי John Azoni או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts.
Shiro shares insights on the communication channels students prefer, the importance of virtual tours, addressing students' enrollment fears, and leveraging commencement to capture compelling student stories. If you want to make more data-informed decisions in your higher ed marketing, this episode is for you.
Key Takeaways:
- Students prefer email communication (45%) more than schools expect. Consider increasing use of SMS/text messaging, which students find helpful but schools underutilize.
- 52% of students said virtual tours were very important in their enrollment journey. Virtual tours help students remotely experience your campus before visiting.
- Students' biggest fear is making the wrong choice about where to enroll. Create content to boost their confidence in choosing your school.
- Capture video content and student stories during commencement week to highlight outcomes and plug into your summer melt campaigns.
- Create interactive campus maps to help students and families navigate your campus easily, especially on commencement day. Highlight key locations like parking.
Connect with Shiro:
- LinkedIn: https://www.linkedin.com/in/shiro-h-685a2885/
- Higher Ed Demand Gen Podcast:
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Website: https://unveild.tv
- Newsletter: https://unveild.tv/newsletter
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