Creating Your Pitch Map with Sandra Powers - Episode 22

Pitchology

What makes a good, fail-proof sales pitch? How can you ensure that the investors will not say “No” when you try to raise capital for your business?

The conversation between Steve Distante and Sandra Powers surrounds the topic of creating your sales pitch. Sandra talks about the role of a global investment firm in helping small businesses to grow their market share and how it works with both managers and potential investors to help them connect and grow their assets. She also emphasizes the importance of being able to tell a story about why a product is different and better than what is already on the market.

The pitch map process is a way for entrepreneurs to raise capital efficiently by focusing on the why behind their product or service. In a competitive world, it is essential to be able to articulate what makes your offering unique and why it is needed. The best pitches are those that are clear and concise, focusing on the value that the product or service will add.

Who’s The Guest? Sandra Powers is the CEO and founder of a global, a third party marketing company that helps entrepreneurs raise capital. She has been in the industry for over a decade and her experience includes working with retirement planning clients. Sandra decided to start her own company in order to work more closely with entrepreneurial investment management firms, particularly those that are women and diversity-oriented.

Highlights

• What is a third party marketer?
• How Sandra Powers got started in the field
• Differentiating factors that institutional investors are looking for
• Pitch mapping: A process for raising capital
• Importance of a good story in a capital raise
• Impact of Business Development on Investment Decisions
• Having a good team in entrepreneurship
• Understanding and starting with the “why”
• Benefits and drawbacks of pitching via Zoom
• Different stages of capital raising
• Process of capital raising
• The Do’s and Don’ts of pitching to prospects
• Components of an interesting pitch
• Kinds of deals that Sandra is typically doing
• How to have a clear and concise pitch when raising capital

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Episode Resources

• Connect with Steve Distante
• https://pitchology.ai/
• https://joinvanderbilt.com/
• https://www.facebook.com/stevedistanteCEO/
• https://www.linkedin.com/in/stevedistante
• https://twitter.com/Sdistante
• https://www.instagram.com/sdistante/
• Connect with Sandra Powers
• https://uk.linkedin.com/in/sandrawpowers