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Writing from a Sales Perspective—with Dave Rynne - EP116
Manage episode 407486225 series 3561036
תוכן מסופק על ידי Lisa Rehurek. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Lisa Rehurek או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Yes, your team is qualified and capable of doing the job required by an RFP. But so is every other business that submits a response.
So, how do you take your technical content and make it persuasive? What does it look like to write from a sales perspective?
Dave Rynne is the copywriter and RFP response specialist behind The Sales Enablement Writer. After two decades on Wall Street, he built a successful content and copywriting business helping SaaS companies transform their proposal processes.
Dave is an expert in leveraging copywriting techniques to articulate value in a way that wins business, and he is also a proud member of the Association of Proposal Management Professionals.
On this episode of the RFP Success Show, Dave joins me to discuss what it means to be a sales enablement writer and describe how technical writers might approach RFPs from a sales perspective.
Dave explains what information he collects in the presale process to write to a prospect’s unique challenges and shares the strategies he uses to agitate their problem and position yourself as the solution.
Listen in for insight on keeping a content library current and learn how to make yourself memorable by adding sales enablement techniques to your RFP response!
Key TakeawaysHow Dave’s background on Wall Street led to a career in the RFP space
Dave’s insight on what it means to be a sales enablement writer
Dave’s top 4 strategies for making technical writing more persuasive
What technical writers can do to inject sales enablement into their writing
What info Dave collects in the presale process to help him write to a prospect’s challenges
How knowing more about a company than what is stated in the RFP builds trust
How to keep a content library current with a quarterly review
Dave’s take on the biggest mistakes writers make in responding to RFPs
- Lose sight of who responding to
- Errors in spelling and grammar
Why Dave recommends limiting paragraphs to 2 or 3 sentences each
How Dave thinks about making a proposal response memorable
Connect with Dave Connect with LisaThe RFP Success Company on YouTube
The RFP Success Company on LinkedIn
Email podcast@rfpsuccess.com
ResourcesDave on the HubSpot Sales Blog
Mastering Editorial Peer Review on RFP Success Show EP114
Book a Call with the RFP Success Company
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