Cultivated Co: The Art of Presentation: Preparing Your Listing for the Market with a Photographer's Eye | Dulce DelaRosa

Realestatable

Most buyers search for houses online, and as a listing agent, you only have seconds to catch their attention. Beautiful, professional photos are your listing’s first impression. Make it count! In today’s episode of Realestatable, Tiffany, and Ashlee talk with Dulce DelaRosa about how to choose a great photographer, prep for photos, and avoid the mistakes so many agents make. DelaRosa’s Background

• She grew up in Mexico and moved to the USA with her family when she was 15. She had to teach herself English while attending high school!

• She is a recent graduate from APSU with a major in business with a concentration in marketing.

• She had no experience when she joined Cultivated Co. and has learned all she knows from her mentors and doing the work.

The Biggest Marketing Mistakes Listing Agents Make

• No prep. No matter how skilled your photographer is, if the agent isn’t aware of the situation at the house, the pictures can still be terrible. The house should be NEAT before photos are taken.

• Cultivated Co. offers edited AND unedited versions of photos. Agents need to think about the angles the camera will capture. Get stuff OUT from under the bed!

• Editing and Photoshop may be able to tidy up some things, but legally they can’t remove others. Companies like Cultivated also limit how much time they spend on each listing based on how busy they are with other clients.

3 Tips for Preparing for Photos

• De-clutter the living room, kitchen, primary bathroom, and yard. Homeowners often leave trash out in the front or the back of the house.

• Clean surfaces like counters, dishwashers, and mirrors. Flash photography brings out water spots on these surfaces, which can be tough to edit out.

• Move unnecessary products out of these main rooms. Take towels, shampoo bottles, soap, etc., and tuck them away. Your photographer won’t feel comfortable touching the homeowner’s belongings and they might not be able to edit them out!

Choosing Your Photographer

• Find someone who will work with you. While they may not be able to help you prep, find a photographer who will see themselves as part of the team trying to help the homeowner accomplish their goals.

• Choose someone who uses flash photography, updates their technology to keep up with current standards, and takes care of their equipment.

• Ask people you’re going to partner with what their turnaround time is and how much editing they are willing to do.

“You should search for a photographer that can offer multiple products and is using the latest technology… and somebody that is available and willing to help you do the job that we’re all supposed to be doing.” – Dulce DelaRosa

“What is selling the most for us are floor plans and our social media package. Right now, we do reels and vertical-style videos as well as horizontal videos. What I really like the most… is the grass replacement. I know most of the time, people don’t have the time or the money to make their grass look better in their yard, so we just replace it in Photoshop and it looks a lot better… And then aerial. Aerial photography is so important if you have a big listing or a big piece of land you want to highlight.” – Dulce DelaRosa

Resources

Check out Cultivated Co. (http://thecultivatedco.com) for Marketing and Visuals!

Connect with Dulce on Instagram @dulcedelarosa14

Atomic Habits by James Clear on Amazon

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Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.