#15 The Secret to Understanding Art Buyers: you might not expect it

The Artist's Guide to Business

As an artist, do you find it challenging to put yourself in your customer's shoes and assign a value for your work? Does money mindset affect how you outline your pricing strategy? If so, this podcast episode could offer the momentum shift you've been searching for.

In this episode, you will learn:

1. The importance of viewing your art from your customer's perspective, circumstances and financial situations.
2. How not understanding your customer's experience may cause you to undervalue or underprice your work.
3. The significance of reframing how you prove or validate your prices.
4. Why it's crucial not to make assumptions based on your own experiences and biases.
5. How being an art buyer yourself can help in understanding your buyer's experience.

An art business thriving on right pricing and valuation is not out of reach.

Artists can align their mindset with a broader understanding of their customer's perception towards their art. With this understanding, artists can confidently price their work for what it's truly worth and experience a vision of success. In that vision, their art becomes more than an expression; it also becomes a sustainable and rewarding livelihood.