Chris James: Shifting your mindset to overcome judgement and scale a successful business

Behind the Creator

In this "Behind the Creator" episode, Daniel sits down with the incredibly insightful Chris James. Chris's journey from agency sales rep to creator, sales consultant and community builder is fascinating and full of learning opportunities. Together, they explore the real challenges of scaling a business, breaking down how small issues can balloon as you grow.

We touch on the evolving world of AI and Chris's cautious yet curious approach toward incorporating it into his work, especially when it comes to generating quality content. Chris opens up about his experiences with AI tools, such as custom GPTs, and the sometimes frustrating results he's encountered.

From tightening customer journeys to making businesses into sellable assets, Chris shares insights from his recent trip to Hormozi’s business event in Las Vegas that reshaped his approach to growth. Along the way, they also discuss the importance of data, reducing customer acquisition costs, and increasing long-term value for clients.

One thing that stands out in this chat is Chris's transition into helping folks with sales and ultimately teaching and selling courses. He reflects on overcoming his fear of judgment and shares how building a brand on LinkedIn played a pivotal role in his journey. Daniel also chimes in with his own relatable experiences, making this conversation both engaging and real.

Here's what you will learn:

1. Scaling Pains: Learn why small problems can magnify as your business grows and how to address these issues early on.
2. AI in Business: Get Chris's perspective on the pros and cons of using AI, including real-world examples of what works and what doesn’t.
3. Customer Journey Optimization: Discover the importance of tightening your customer journey and addressing leakage points to create a streamlined process.
4. Brand Building: Hear how Chris built a strong presence on LinkedIn and transitioned into offering courses, despite initial fears of judgment.
5. Practical Advice: Tune in for actionable advice on reducing the cost to acquire customers and increasing their long-term value, straight from Chris's playbook.

So, grab your headphones and join us as we get behind the Creator, Chris James, to uncover the strategies and stories that have shaped his incredible journey. Plus, don’t miss out on some light-hearted moments and wisdom nuggets that could boost your business.

Find Chris on LinkedIn.

Explore Chris's Content to Clients course and community.

Read 'The One Thing' by Gary Keller & Jay Papasan.