Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)

B2B Marketing Done Right

This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences.

Here's what you'll learn in this episode:

• The challenges and solutions in collaborating with technical experts.

• How to develop a content strategy centered on high-value pillar content.

• Techniques for making technical content engaging and accessible.

• The importance of preparation and research in content creation.

• Strategies for repurposing content to maximize its reach and impact.

• Insights into validating content topics with customers and internal alignment.

Tune in for valuable insights and actionable tips.

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH MICHELLE:

🔔 LinkedIn: linkedin.com/in/michelle-peterson/

🌐 Website: netspi.com