Open Houses: How to Succeed by Doing What Most Agents Won't

Ambitious Agents

If you’re struggling to get traction from open houses, you might think the strategy is dead. The truth is open houses still work, but 90% of agents don’t do the right things.

Crafting a successful open house comes down to one mentality: building a collective experience around the home and making it connect to the guests. There are little touches you can put in place that add up to a ton of value.

The invitation, the food you provide and the way you interact with guests when they first arrive. These are all ways you can create an elevated open house experience that sells the home and even generates more seller leads. What should you do differently? In this episode, my producer Matt Johnson returns to talk all about open houses and how to set one up for success.

An open house is a collective experience of the entire home and an agent has control over that. -Matt Johnson

Three Things You’ll Learn In This Episode

-Always lead with quality

Many agents will just put out a bowl of hard candy or cookies at an open house and call it a day. What do you need to provide and give guests to make it an elevated experience?

-Why sellers hate open houses

An open house should be an experience around the home, not a sneaky way to find buyers for other listings. How do you host it accordingly?

-Earn trust by using a negative

The open house should always be about the home. How do you show genuine enthusiasm with a dose of honesty?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.