Craft Your Website for Connection (Bonus EP37)

Small Business Sweet Spot

The best social sharing snippet from Masha in this interview… “Your website isn’t an online resume.”

In this episode I talk with messaging strategist, Masha Koyen, about how to infuse emotion and authenticity into your website to attract your dream clients. Learn actionable tips for creating relatable brand stories, using storytelling, and making your audience feel understood.

Timestamps
01:10 The Importance of Emotional Connection in Messaging
04:59 Building a Relatable Brand Story
07:21 Leveraging Storytelling Techniques
09:59 Using Language that Resonates
12:58 Differentiating with Emotional Benefits
16:54 The Role of AI in Copywriting
25:48 Practical Tips for Your Website and Socials

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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