Your Website Affects Your Google Ads + More Insider Tips (Bonus EP21)

Small Business Sweet Spot

The best social sharing snippet from this interview what in response to my asking how much should a business owner spend on Google Ads... "I like to reply back to, to potentials when they asked me this question with how long is a piece of string, because that's honestly how it is your budget depends on quite a few different components of Google ads depending on how much you want to reach, how many different formats you want to run, how big your website or product or service offering is, So it really just depends on, on what you're trying to achieve. A good way to answer it is by asking, like, what is your goal?"

It was my pleasure interviewing Dewan Chapman, a Google Ads specialist I work with. If you have been considering add paid ads to your marketing mix, this is the episode to listen to. Dewan explains how to get started, stressing the importance of defining goals and understanding customer journeys. He discusses budget considerations, how your website affects your ads and the importance of tracking the data.

Plus this episode has some behind the scenes footage at the very end. Enjoy!

The squirrel mooning me video (referenced in the behind the scenes at the end of the episode.)

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