16. Why Every Sourdough Microbakery Needs a List and How to Build One

The Bread Winner Podcast

In this episode of The Bread Winner Podcast,I’ll share why creating a list should be one of your top priorities and provide practical advice on how to get started, whether you choose email or text. From my own experience, I’ll highlight the advantages of using a list to keep your customers engaged and ensure your messages are seen.

We’ll cover the basics of when to start building your list (hint: the sooner, the better!), how to maintain direct communication with your customers, and which platforms work best for small businesses like yours. Whether you're just starting out or looking to scale up, this episode will help you build stronger relationships with your customers and drive consistent growth for your bakery.

Plus, don’t forget to join the waitlist for The Bread Winner Inner Circle—our new online community designed to help you grow your business sustainably and profitably.

Links to things we talked about:

Join the Bread Winner Inner Circle Waitlist: https://mailchi.mp/thebluebirdbreadco/bread-winner-inner-circle-waitlist

Project Broadcast for building a text list: https://app.projectbroadcast.com/sign-up?referral=bluebird

Mailchimp for building an email list: mailchimp.com

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!