Cutting Through the Noise: Strategy Meets Performance Marketing w/ Chris Henrotin (#6)

The B2B Growth Hacking Playbook

How to overcome the digital noise in crowded and oversaturated markets? Discussing agency strategy, performance marketing, omnichannel tips this week with Chris Henrotin, Director of Business Development at Playbook Media, a seasoned expert and former Google executive (one of the first 1,000 hires there), as he shares invaluable insights on navigating product market fit and the evolving landscape of performance marketing.

Discover how companies can effectively identify their target audience while avoiding the pitfalls of diminishing returns in ad channels. With a wealth of experience from both Google and startups, Chris discusses the challenges agencies face in differentiating themselves in a competitive market and the importance of reinvesting in brand awareness.

Key takeaways include:

-Strategies for overcoming diminishing returns in advertising

-The critical role of tailored creative for different platforms

-Insights on how political campaigns impact marketing dynamics

-Effective sales strategies for agencies looking to stand out

Whether you’re a B2B leader or an aspiring entrepreneur, this conversation will reshape your understanding of growth strategies in today’s digital marketplace.