What Eric Learned Through 100 ABM Calls

Marketing School - Digital Marketing and Online Marketing Tips

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תוכן מסופק על ידי Eric Siu and Neil Patel, Eric Siu, and Neil Patel. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eric Siu and Neil Patel, Eric Siu, and Neil Patel או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

1
Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

לפני 6 ימים27:28

הפעל מאוחר יותר

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לייק

אהבתי

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

לפני שנה 25:46

MP3•בית הפרקים

In episode #2909, Eric Siu and Neil Patel discuss the current state of Account-Based Marketing (ABM), the challenges faced by companies in this space, the integration of AI in business processes and the evolving landscape of marketing strategies, including the impact of social media platforms like TikTok.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Exploring the ABM Landscape
(09:46) The Role of AI in Business
(17:03) The Thank You Trump Strategy
(19:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

3034 פרקים

#Neil Patel

What Eric Learned Through 100 ABM Calls

Marketing School - Digital Marketing and Online Marketing Tips

published לפני שנה

שתפו

MP3•בית הפרקים

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Exploring the ABM Landscape
(09:46) The Role of AI in Business
(17:03) The Thank You Trump Strategy
(19:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

3034 פרקים

#Neil Patel

All episodes

Marketing School - Digital Marketing and Online Marketing Tips

1
Why Neil is Re-thinking His Conference Strategy, Revamping Our Content Structure, Top VC's Declare SEO Dead, and an SEO 2025 Update 23:39

לפני 1 day23:39

23:39

In episode #2930, Eric Siu and Neil Patel discuss their desire to travel again, balancing family commitments with professional speaking engagements, and the importance of revamping their content strategies. They delve into SEO, sharing insights from industry experts and emphasizing the need for adaptation in digital marketing. TIME-STAMPED SHOW NOTES (00:00) The Desire to Travel Again (02:53) Balancing Family and Travel (06:07) Revamping Content Strategies (09:04) The Evolution of SEO (12:01) Insights from SEO Experts (15:11) The Future of E-commerce SEO Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
What Eric Learned From A Private Founder's Retreat 32:25

לפני 3 ימים32:25

32:25

In episode #2929, Eric Siu and Neil Patel discuss the importance of peer groups in entrepreneurship. They share insights on economic perspectives, the value of shared experiences, and the significance of humility in business. TIME-STAMPED SHOW NOTES (00:00) Founders Retreat Overview (03:03) Purpose and Dynamics of the Group (06:02) Worldviews and Economic Perspectives (08:54) Business Strategies and Challenges (11:58) Frameworks for Problem Solving (18:05) Building Connections and Emotional Insights Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies 24:24

לפני 4 ימים24:24

24:24

In episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building long-term relationships in business and share insights on post-webinar follow-up strategies. TIME-STAMPED SHOW NOTES (00:00) Promoting Webinars Effectively (03:12) Generating Engaging Webinar Topics (05:58) Choosing the Right Webinar Platforms (09:07) Building Long-Term Relationships in Business (11:52) Post-Webinar Strategies for Success (15:08) Navigating Economic Challenges in Business Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews 23:50

לפני 5 ימים23:50

23:50

In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast's app, and the recent lawsuit by Chegg against Google regarding traffic loss. TIME-STAMPED SHOW NOTES (00:00) Understanding the Funnel: Tofu, Mofu, Bofu (03:11) The Impact of AI on Content Marketing (06:12) Navigating Competition in the SaaS Landscape (09:12) Analyzing YouTube Strategies with MrBeast's App (11:52) Chegg vs. Google: The Lawsuit and Its Implications (14:52) Diversifying Traffic Sources for Sustainable Growth Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money 21:29

לפני 6 ימים21:29

21:29

In episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like ChatGPT and Grok. They explore user engagement metrics, the stickiness factor of various tools, and the limitations of AI in providing accurate information. The discussion highlights the importance of using multiple platforms for different tasks and the challenges AI faces in discerning the validity of information. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The State of Search: Google vs AI (06:00) User Engagement and Stickiness Factors (11:50) AI Tools: Performance and Limitations (14:53) The Future of AI in Information Retrieval Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
TikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form Videos 27:32

לפני 9 ימים27:32

27:32

In episode #2925, Eric Siu and Neil Patel discuss the effectiveness of TikTok in social commerce compared to other platforms. They explore the debate between long form and short form video content, and discuss the significance of support systems in entrepreneurship, particularly the role of spouses in navigating challenges. Finally, they reflect on their evolving definitions of success. TIME-STAMPED SHOW NOTES (00:00) TikTok's Dominance in Social Commerce (02:03) Long Form vs Short Form Video Content (05:50) The Importance of Support in Entrepreneurship (10:05) Defining Success: A Personal Journey Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
The Real Future of Marketing with Seth Godin 1:03:28

לפני 10 ימים1:03:28

1:03:28

In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Get a copy of Seth’s book "This is Strategy" here: https://seths.blog/tis/ TIME-STAMPED SHOW NOTES: (00:00) - Understanding Modern Marketing Misconceptions (02:52) - The Philosophy of Strategy (05:47) - The Importance of Focus in Marketing (09:04) - Games and Infinite Play in Business (11:57) - Empathy and Its Role in Strategy (14:47) - Navigating Systems in Business (18:05) - The Power of Time in Strategy (21:00) - Generosity and Authenticity in Business (23:50) - The Strategy Behind Book Publishing (29:10) - The Journey of Writing and Its Impact (31:35) - The Birth of Email Marketing (35:48) - The Importance of Focus in Business (39:55) - Understanding Long-Term Games (43:45) - The Transformative Power of AI (48:34) - Education and the Need for Change Agents (49:58) - Mastering the Art of Storytelling (53:50) - The Balance Between Hustle and Patience For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
Using Grok for Infinite Interns, and Who Will Really Win in an AI World? 21:30

לפני 11 ימים21:30

21:30

In episode #2923, Eric Siu and Neil Patel discuss how AI tools like Grok can function as infinite interns. They explore the effectiveness of influencer marketing compared to traditional paid ads, the value of systems thinking in business, and the ROI of speaking engagements. TIME-STAMPED SHOW NOTES: (00:00) The Concept of Infinite Interns (03:09) Influencer Marketing vs. Paid Ads (06:06) The Importance of Systems Thinking (09:08) The ROI of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram? 24:32

לפני 12 ימים24:32

24:32

In episode #2922, Eric Siu and Neil Patel discuss the importance of awards in recruitment, the challenges of CEO and COO searches, effective social media content strategies, and the evolving landscape of YouTube strategies for 2025. They also touch on the impact of AI in business and the necessity of focus and speed for growth. TIME-STAMPED SHOW NOTES: (00:00) The Value of Awards in Recruitment (02:55) Navigating CEO and COO Searches (06:03) Social Media Strategies and Content Experimentation (08:54) YouTube Content Strategy and Retention Techniques (12:10) The Impact of Focus and Speed in AI Development Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals 27:58

לפני 13 ימים27:58

27:58

In episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the importance of effective sales calls and the common pitfalls that lead to lost deals. The discussion also touches on the evolving role of AI in business, emphasizing the need for a human touch in customer interactions. Additionally, they analyze the impact of SEO and AI overviews on website traffic and the significance of a 'land and expand' strategy in sales. TIME-STAMPED SHOW NOTES: (00:00) The Five-Minute Productivity System (03:10) Sales Deal Dynamics (11:01) The Human Touch in AI (13:00) SEO and AI Overviews (18:06) Land and Expand Strategy Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain 28:03

לפני 16 ימים28:03

28:03

In episode #2921, Eric Siu and Neil Patel discuss how Coca Cola is taking market share in the prebiotic soda market, how the CPG space works, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world. TIME-STAMPED SHOW NOTES: (00:00) Coca-Cola's Strategic Market Moves (02:57) The Importance of Focus in Entrepreneurship (06:01) Hiring for Success: The Right People Matter (08:58) Navigating Business Challenges and Accountability (12:09) The Role of Pressure in Business Growth (14:59) Personal Growth and Business Dynamics (17:57) The Balancing Act of Multiple Ventures Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
How Citadel Built a $62.3B Monster 26:30

לפני 17 ימים26:30

26:30

In episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world. TIME-STAMPED SHOW NOTES: 00:00 The Citadel Approach to Aggressive Investing 03:10 The Importance of Speed in Business Decisions 05:48 The Future of AI and Business Scaling 08:59 Agency Claims and the Ethics of Marketing 14:12 Health Optimization for Better Performance Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports 25:41

לפני 18 ימים25:41

25:41

In episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the benefits of managing without direct reports. Their discussion also delves into the role of AI in marketing and sales, and the challenges of navigating imperfect attribution in marketing efforts. TIME-STAMPED SHOW NOTES: 00:00 The Rise of YouTube as a Podcast Platform 02:58 AI Tools for Content Creation 05:58 Managing Without Direct Reports 12:04 The Role of AI in Marketing and Sales 17:57 Navigating Imperfect Attribution in Marketing Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
The AI Influencer That Makes $10M A Year 26:23

לפני 19 ימים26:23

26:23

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity in business, the challenges posed by economic fluctuations, and innovative marketing strategies that engage audiences effectively. TIME-STAMPED SHOW NOTES: (00:00) The Rise of AI Influencers (02:56) Elon Musk's Unconventional Leadership (06:04) The Importance of Authenticity in Business (09:59) Navigating Economic Challenges (14:58) Creative Marketing Strategies Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
YouTube Citation Surges 414 Percent in AI Overviews 26:23

לפני 19 ימים26:23

26:23

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of creating targeted content for business growth and lead generation through social media. The discussion also covers the role of sales operations in managing leads effectively and the challenges associated with AI code generators and creator products. TIME-STAMPED SHOW NOTES: (00:00) The Rise of YouTube in AI Content Creation (03:12) YouTube as a Podcasting Platform (06:10) Creating Effective YouTube Content (08:58) Leveraging Social Media for Lead Generation (11:54) Sales Operations and Lead Management (15:07) The Future of AI Code Generators (17:58) Challenges in Creator Processes Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

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Marketing School - Digital Marketing and Online Marketing Tips « » What Eric Learned Through 100 ABM Calls

What Eric Learned Through 100 ABM Calls

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What Eric Learned Through 100 ABM Calls