Face To Face With Failure Through Awareness: An Interview With Taylor Perkins

The Bottom Line with Nicholas Kusmich

Taylor Perkins is the Owner of BreatheBetter Cult, a consumer brand focused on promoting nasal breathing and sleep optimization through mouth taping. With a background in finance and economics, he previously worked in sales and investment markets before co-founding Muunifi, a financial content platform that was ultimately unsuccessful. Taylor now creates content on self-awareness, human potential, and alternative perspectives, amassing an audience of over 600,000 followers across TikTok and Instagram.

In this episode…

Failure forces us to confront the deepest parts of ourselves. When everything crumbles — our businesses, plans, even our sense of identity — what’s left? Do we fight to salvage what’s broken, or do we surrender to the lesson hidden within the loss?

According to Taylor Perkins, a content creator and entrepreneur focused on human potential, failure is only devastating when we let our past define our future. He highlights how personal setbacks, including the collapse of his highly anticipated startup, catalyzed his most profound transformation. Instead of resisting, Taylor embraced radical self-awareness, questioning societal norms, personal identity, and even reality itself. This shift allowed him to rebuild — not just financially, but mentally and emotionally — proving that true success comes from mastering the mind, not just the market.

In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Taylor Perkins, Owner of BreatheBetter Cult, to discuss the intersection of failure and self-awareness. Taylor shares how letting go of a failing business freed him to build something even greater, why self-awareness is the key to personal reinvention, and how radical authenticity on social media helped him grow a loyal audience. He also highlights the unexpected role of breathwork in rewiring the mind for resilience.