The Godfather of the High-Ticket Industry: An Interview With Russ Ruffino of Clients on Demand

The Bottom Line with Nicholas Kusmich

Russell (Russ) Ruffino is the Founder & Creator of Clients On Demand™, a company that helps coaches, experts, and authors turn their expertise into high-ticket online coaching programs. Since its inception, Clients On Demand™ has served over 6,000 clients, generating more than $100 million in revenue and establishing itself as a leader in the high-ticket coaching space. He pioneered the approach of offering streamlined, high-value offers over traditional, lower-priced models, emphasizing the profound impact that premium pricing can have for both clients and providers. Passionate about sharing what works and what doesn’t, Russ offers resources, including a free webinar, to support clients in reaching their goals.

In this episode…

In the world of online business, a strategy stands out for generating powerful results — and it’s not about selling low-cost products or chasing volume. How can entrepreneurs reimagine their expertise as premium, high-ticket offers that clients are eager to invest in? And what’s the secret to building a successful, sustainable business without relying on the traditional “low-ticket” grind?

According to Russell Ruffino, a trailblazer in high-ticket sales and premium coaching, the key lies in understanding the real value of transformation. He explains that pricing should mirror the value of life-changing outcomes delivered, not just match the market or competitor standards. When clients are financially committed, Russ argues, their commitment deepens, enabling them to achieve substantial, lasting results. This shift enables entrepreneurs to create a significant impact with fewer clients, ultimately enhancing the business experience for both clients and providers.

In this episode of The Bottom Line podcast, Nicholas Kusmich sits down with Russell Ruffino, Founder & Creator of Clients On Demand™, to discuss the high-ticket business model. They explore how to build transformative programs that command premium pricing and why mindset is as crucial as strategy. Russ also shares his thoughts about adapting as the high-ticket industry evolves and where he sees the next frontier of online business.