Building a Gym That Stands the Test of Time with Jim Kennedy

Beyond The Studio

In this episode of Beyond the Studio: Fitness Marketing Podcast, we sit down with Jim Kennedy, owner of Gym Kennedy in Oklahoma, to uncover what it really takes to build and sustain a successful training facility for over 13 years. Jim shares his unique approach to fitness, blending post-rehab training, sports performance, and general strength training to create a space that truly serves everyone—from collegiate athletes to stroke survivors.

We dive into the business strategies that have kept Gym Kennedy thriving, from prioritizing cleanliness and equipment maintenance to fostering strong client relationships and word-of-mouth marketing. Jim also breaks down why investing in ongoing education, understanding the evolution of strength training, and staying adaptable in an ever-changing fitness industry are key to long-term success. Whether you're a gym owner, trainer, or fitness enthusiast, this conversation is packed with insights on building a gym with purpose and longevity.

Episode Highlights

[2:15] - How Jim Kennedy got started in the fitness industry and the inspiration behind Gym Kennedy

[6:42] - The evolution of his gym and why he designed it to serve everyone from athletes to rehab clients

[10:18] - The importance of ongoing education and staying ahead of fitness trends

[14:50] - Why strength training isn’t just for athletes—how it benefits all age groups

[20:35] - The business side of Gym Kennedy: growth strategies, member retention, and marketing tactics

[27:48] - Competing with big-box gyms and why personalized service always wins

[34:15] - How Jim stays true to his mission while adapting to industry shifts

Links & Resources

🔗 Connect with Jim Kennedy:

• Website: www.gymkennedy.com
• Email: [e-mail]