The Secret to Going Viral on Instagram as a Food Blogger (It’s Not What You Think)

The Food Blogger's Table

What actually makes a post go viral on Instagram? That's what Jenn Ubbens of The Happy Chef Momma and I are discussing in this episode of The Food Blogger’s Table.

Jenn shares the behind-the-scenes story of how she grew her Instagram account from 2,500 to 80,000 followers—without fancy gear, perfect nails, or a viral strategy.

Just one relatable dessert, a simple call-to-action, and the courage to press record.

You’ll hear how a spontaneous chocolate-peanut-butter recipe video led to a viral moment, and more importantly, how food bloggers like you can reverse-engineer that success.

We’ll dive into:

• What Instagram’s algorithm actually prioritizes in 2025
• The type of content food bloggers should focus on for high engagement
• Why relatability, visual appeal, and consistency matter more than perfection
• Actionable ways to craft viral-worthy posts, even with a smaller account

Whether you're just starting out or trying to reignite growth, this episode will help you understand what works now on Instagram—and how to make it work for your food blog.

🎧 Hit play and get ready to go viral, one scroll-stopping Reel at a time.

Whenever you're ready, here's where you can learn more:

• 🎀 Jennifer Holt Designs --> Custom Food Blog Website Services
• 🎨 Website Design Portfolio --> Check out the Showcase
• 💻 Want to see if we're a good fit? --> Book a Discovery Call Now!