001: How We Built Northflow: The Startup Story Behind a Game-Changing Podcast Management Tool

Behind the Workflow

In this very first episode of Behind the Workflow, we’re pulling back the curtain on Northflow—who we are as founders, why we built this platform, and what we hope to bring to the podcasting community. Join me, Simona, along with my co-founders Taly and Fran, as we introduce ourselves, share our journeys, and discuss the vision behind Northflow. Though our fourth co-founder, Netto, couldn’t join us for this episode, we’ll be giving you a behind-the-scenes look at his contributions as well.

Northflow is built by creators, for creators, with the goal of making podcast management seamless and intuitive. We’re fully bootstrapped, growing alongside our community, and committed to building in public—sharing our wins, struggles, and everything in between.

🔑 Key Themes & Takeaways:

• The Birth of Northflow: Taly, a podcast superfan and user experience designer, identified a major gap in podcast workflow management. Frustrated by existing tools, she teamed up with Fran and Netto to build a system that simplifies podcast planning, production, and collaboration.
• The Power of Community: From day one, Northflow has been community-driven. We believe in co-creating with podcasters, incorporating real feedback, and building features that truly serve creators. Our goal is to make podcasting more efficient, freeing up time for storytelling and growth.
• Building a Startup with Purpose: Northflow is a passion project-turned-business, rooted in our collective expertise in UX design, tech, and podcasting. Simona shares her journey from agency owner to co-founder and why she said an immediate “yes” to joining Northflow.
• The Future of Northflow: As a fully bootstrapped SaaS company, we’re focused on growing sustainably and refining our product based on real-world needs. Expect transparency, collaboration, and ongoing innovation as we continue to evolve Northflow.

Request an invite: https://northflow.io/#request-invite

We talk about:

• 00:00 Introduction to Behind the Workflow
• 00:19 Meet the Co-Founders
• 01:30 Taly's Journey and Role
• 04:43 Fran's Journey and Role
• 08:19 Simona's Journey and Role
• 14:30 Netto's Role and Responsibilities
• 16:04 Building Northflow Together
• 17:11 Conclusion and Future Plans

Connect with us

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• Substack: https://northflow.substack.com/
• X: https://x.com/goNorthflow
• Website: https://northflow.io/