Scaling B2B Marketing With AI, Strategy, and Storytelling With Mariah Kamei

Built to Convert

Mariah Kamei is the Vice President of Growth at IMM, a full-service digital marketing agency based in Boulder, Colorado, specializing in building national marketing programs that become smarter and more valuable over time. With over 15 years of experience, she has led marketing, strategy, sales, and analytics teams, driving growth for global leaders like Adobe and Microsoft. At IMM, Mariah crafts innovative strategies by merging creativity with analytics to spark unparalleled growth.

About the Episode

AI is reshaping B2B marketing, but scaling campaigns without losing authenticity remains the biggest challenge. Tyler Lane hosts Mariah Kamei, Vice President of Growth at IMM, as they explore how to balance campaign velocity with empathy, empower creatives with strategic constraints, and integrate AI as an enabler rather than a replacement. Mariah also shares how authenticity, storytelling, and clear leadership keep teams and brands grounded in a fast-moving digital landscape.