5. Facing Skepticism Toward Online Courses: Here's What Course Creators Need to Know

The Growth Framework, Offer Suite Strategy, Scaling Strategy, and Educational Design for Entrepreneurs.

Pour yourself a bold roast and lean in because we’re tackling a tough but critical conversation: the skepticism swirling around online courses. Nicole Lehman, your go-to online course strategist and host of The Educational Design Lab, is spilling the tea (or should we say coffee?) on what’s driving this hesitation—and how you can rise above the noise.

What you’ll learn in this episode:

• The origins of skepticism toward online courses and the impact of recent trends like master resale rights.
• Why building courses with high-quality, transformational outcomes is key to earning trust.
• The dual importance of client-focused design and creator leadership strategies.
• How to lead with service-first thinking to build credibility and lasting client relationships.

This isn’t just another lecture about “selling more courses.” This is a rallying cry for creators who want to stand out, build trust, and brew a rich, results-driven learning experience that their audience will savor.

Your next steps:

Join the Educational Design Lab email community: subscribepage.io/emaillistsubscribers

Connect with me on instagram: https://www.instagram.com/hello_nicolelehman/

Check out the Expert Educator Membership: https://organizing-essentials.my.canva.site/daggreeh2sy

Tune in, grab your coffee, and learn how to create courses that inspire trust, deliver results, and stand the test of time!