#40 What Most People Aren’t Telling You About Growing A Practice
Manage episode 438250026 series 3534639
In this special 40th episode of Serve First, Sell Later, Sylvia Garibaldi shares the lesser-known truths about growing a professional practice. If you're a legal or financial professional struggling to stand out, this episode will give you the insights you need to stop playing the social media game and start building a practice that thrives. Sylvia pulls back the curtain on four powerful strategies to shift your focus away from vanity metrics and move toward real, impactful growth.
Whether you’re grappling with marketing fears, confused by the noise of social media, or unsure how to clearly communicate your services, Sylvia offers practical advice to help you overcome these challenges and build a sustainable, successful practice.
Resources mentioned:
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Key Takeaways:
- Stop assuming people know what you do – You need to clearly explain your services every time to clients and referral partners.
- Overcome the fear of marketing – Marketing isn’t about being salesy; it’s about educating your audience on how you can help.
- Ditch the vanity metrics – Likes and comments don’t pay the bills; focus on content that converts into clients.
- Embrace a growth mindset and resilience – Learn from setbacks and continue pushing forward to achieve lasting growth.
Chapters:
- [03:31] Clarifying Your Services: Don’t assume people understand what you do; explain it clearly every time.
- [07:01] Overcoming Marketing Fear: Shift your mindset from selling to educating, and take small, consistent steps.
- [11:33] Vanity Metrics in Social Media: Likes and followers don’t translate to clients; focus on what converts.
- [18:27] Growth Mindset and Resilience: Challenges are inevitable; how you respond determines your success.
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