Breaking Up With Tracking: When Tracking Turns Toxic

Serve Scale Soar®

Player FM - Internet Radio Done Right

הוסף לפני five שנים

תוכן מסופק על ידי Brandi Mowles. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brandi Mowles או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

How to Be a Better Human

1
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לפני 24 weeks38:16

הפעל מאוחר יותר

רשימות

לייק

אהבתי

38:16

Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou For the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.…

לפני שנה 23:56

MP3•בית הפרקים

1. Service providers often fall into two categories: either they shy away from numbers and avoid tracking, or they become obsessed with tracking every detail.

2. Effective tracking can maximize efficiency in a business without causing burnout or overwhelm.

3. Over-tracking can lead to spending excessive time on analytics, decision paralysis, feeling overwhelmed, inefficiency, and losing sight of business goals.

4. Key performance indicators (KPIs) that service-based businesses should focus on include revenue goals, number of sales/discovery calls, outreach efforts, and client retention.

5. Regular tracking of KPIs is essential, with outreach and sales call tracking on a weekly basis and client acquisition and revenue tracking on a monthly basis.

6. Personal experience with over-tracking in health-related activities led to burnout and feeling overwhelmed, which can be mirrored in business tracking.

7. It's crucial to identify the right KPIs for a business and implement a focused tracking strategy to avoid burnout and achieve goals, while businesses should also set clear revenue and client acquisition goals to guide the tracking process.

8. A tracking system that is focused, consistent, and centered on the most relevant KPIs, and not filled with excessive data points, is needed to monitor KPIs, with regular reviews scheduled to assess progress and make informed decisions.

Find the full show notes at: https://brandimowles.com/220
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT THE BEST TOOLS TO SIMPLIFY YOUR BUSINESS

Additional Resources:
Resource for my ad managers... The Ad Manager Advantage Secret Podcast

In this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.

With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

259 פרקים

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

Breaking Up With Tracking: When Tracking Turns Toxic

Serve Scale Soar®

published לפני שנה

שתפו

MP3•בית הפרקים

1. Service providers often fall into two categories: either they shy away from numbers and avoid tracking, or they become obsessed with tracking every detail.

2. Effective tracking can maximize efficiency in a business without causing burnout or overwhelm.

3. Over-tracking can lead to spending excessive time on analytics, decision paralysis, feeling overwhelmed, inefficiency, and losing sight of business goals.

4. Key performance indicators (KPIs) that service-based businesses should focus on include revenue goals, number of sales/discovery calls, outreach efforts, and client retention.

5. Regular tracking of KPIs is essential, with outreach and sales call tracking on a weekly basis and client acquisition and revenue tracking on a monthly basis.

6. Personal experience with over-tracking in health-related activities led to burnout and feeling overwhelmed, which can be mirrored in business tracking.

Find the full show notes at: https://brandimowles.com/220
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT THE BEST TOOLS TO SIMPLIFY YOUR BUSINESS

Additional Resources:
Resource for my ad managers... The Ad Manager Advantage Secret Podcast

In this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.

With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

259 פרקים

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

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לפני 17 weeks19:21

19:21

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance. Topics Covered In This Episode: Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts. Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent. If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs. New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround. Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly. It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge. Find the full show notes at: https://brandimowles.com/247 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1) Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Consistent Client Flow with Social Selling: Your Guide to using DMs to build relationships and book calls. 24:36

לפני 19 weeks24:36

24:36

In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram. Topics Covered In This Episode: How to use DMs to build relationships and schedule more discovery calls without being spammy. The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram. Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts. Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience. Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy. Why posting consistently on Instagram can transform passive marketing to active relationship building. Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers. Find the full show notes at: https://brandimowles.com/246 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARD Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

לפני 44 weeks30:58

30:58

This week, we are deep diving into "The $250K Roadmap," where I’m sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I’m offering practical strategies to fast-track success. Let’s explore the key takeaways I’ve learned and explore how you can apply these strategies to propel your service-based business forward. Topics Covered In This Episode: 1. Start with using your name or initials for your business to avoid getting stuck with a brand that doesn't fit. 2. Focus on setting up a "work with me" page and a scheduler using platforms like HoneyBook or Dubsado to efficiently start your business. 3. Quickly obtain 3 clients to build confidence and gather testimonials, leading to faster price increases. 4. Devote 90 days to actively marketing on a chosen platform tailored to your specific audience and track your efforts closely. 5. Optimize one system and create a standard operating procedure (SOP) with each new client, focusing on areas such as onboarding and reporting processes. 6. Focus on setting personal goals and needs, rather than comparing yourself to others or societal standards of success. 7. Find a community, invest in education and coaching, and ask questions to accelerate progress in business. 8. Prioritize financial management in business and aim for about 75%+ profit margins and implement money management from the start. Find the full show notes at: https://brandimowles.com/229 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN MORE ON PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO LAND A NEW CLIENT IN 30 DAYS The Art of Cold Calling: Strategies That Work with Ashley Monk - LISTEN NOW My 3-Phase Onboarding Process to Gain Referrals - LISTEN NOW Your Top Bookkeeping and Tax Questions Answered with Rebecca Driscoll - LISTEN NOW Additional Resources: Work with Me Page Training Workbook - CLICK HERE WOW Training: Effective Onboarding - CLICK HERE Honeybook In A Hurry - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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