Raising Your Rates With Your Current Clients Without Losing Them

Serve Scale Soar®

Player FM - Internet Radio Done Right

הוסף לפני five שנים

תוכן מסופק על ידי Brandi Mowles. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brandi Mowles או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Big Pitch with Jimmy Carr

1
Phil Wang Pitches Psychological Thriller Starring WHO?! 24:35

לפני 3 ימים24:35

הפעל מאוחר יותר

רשימות

לייק

אהבתי

24:35

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

לפני שנה 22:21

MP3•בית הפרקים

Topics Covered In This Episode:

Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable.
Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they’ve achieved.
Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach.
Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients.
Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference.
Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells.
Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals.
Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships.

Find the full show notes at: https://brandimowles.com/248
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICES

Additional Resources:

Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE, where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners.

DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what’s holding you back!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

254 פרקים

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

Raising Your Rates With Your Current Clients Without Losing Them

Serve Scale Soar®

published לפני שנה

שתפו

MP3•בית הפרקים

Topics Covered In This Episode:

Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable.
Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they’ve achieved.
Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach.
Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients.
Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference.
Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells.
Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals.
Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships.

Find the full show notes at: https://brandimowles.com/248
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICES

Additional Resources:

DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what’s holding you back!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

254 פרקים

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

כל הפרקים

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לפני 12 weeks22:21

22:21

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לפני 19 weeks33:35

33:35

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business. Topics Covered In This Episode: AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients. Find the full show notes at: https://brandimowles.com/242 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025 Additional Resources: Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can’t replace?? CLICK HERE to learn how. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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3 Services That Will Pay Big in 2025 28:22

לפני 20 weeks28:22

28:22

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. Topics Covered In This Episode: Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts. Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity. Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging. General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform. Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript. Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy. The importance of including strategy and optimization within your services to maintain value and demand in the future market. Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings. Find the full show notes at: https://brandimowles.com/241 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESS Additional Resources: Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Hot Take: Your New Year Goal Is Holding You Back 17:45

לפני 21 weeks17:45

17:45

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals. Topics Covered In This Episode: Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target. Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment. Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals. Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent. Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities. Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income. Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving. Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society . Find the full show notes at: https://brandimowles.com/240 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTH Additional Resources: Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Why Gratitude Should Be Your Top Business Strategy 29:58

לפני 27 weeks29:58

29:58

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life. Topics Covered In This Episode: Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making. A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts. How tools like a celebration journal to note business wins and things you’re grateful for, can highlight the importance of acknowledging small achievements. Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health. Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships. Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity. Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience. The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices. Find the full show notes at: https://brandimowles.com/239 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGS Additional Resources: Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business - CLICK HERE The Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full Time Job 37:34

לפני 28 weeks37:34

37:34

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle. Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients , our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey. Topics Covered In This Episode: Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business. The importance of overcoming personal self-doubt and how persistence is a key element for success. How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically. Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management. The significance of community support and having a focused strategy is reinforced as central to Taylor's success. Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals. Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth. Being dedicated to continuing to learn and proactively joining programs to strengthen your business. Find the full show notes at: https://brandimowles.com/238 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISE From Laid Off to 5-Figure Months as an OBM with Corinne Blagg - LISTEN HERE Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HERE Additional Resources: Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37. Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. - CLICK HERE Conversions for Clients - CLICK HERE Follow Taylor on Instagram - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook:…

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8 Time-Saving Tips to Build Your Ad Management Business While Working Full Time 22:59

לפני 29 weeks22:59

22:59

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle. Topics Covered In This Episode: Set clear, realistic expectations for your goals, taking into account your available time and energy. Prioritize active marketing to consistently attract new clients to sustain and grow your business. Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient. Automate your onboarding process to save time and streamline client management. Implement a project management system to keep track of tasks and responsibilities efficiently. Prioritize self-care to maintain energy and productivity over the long term. Conduct regular time audits to identify where time is being spent and find opportunities for improvement. Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management! Find the full show notes at: https://brandimowles.com/237 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYS Additional Resources: Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HERE HoneyBook in a Hurry - CLICK HERE Wow Factor Onboarding Workshop - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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The 4 Marketing Mistakes That Are Costing You Clients and Cash 16:44

לפני 30 weeks16:44

16:44

Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease. Topics Covered In This Episode: Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash. Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out. Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient. Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses. Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities. Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market. Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive. Find the full show notes at: https://brandimowles.com/236 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN MORE ABOUT THE POWER OF NICHING DOWN: FROM GENERALIST TO SPECIALIST Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow 19:14

לפני 33 weeks19:14

19:14

Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money. Topics Covered In This Episode: The value of time over money and the importance of being intentional with how time is spent. My current schedule accommodates my roles as a homeschooling mom and business owner, highlighting the need for schedule adaptability as life changes. Mastering your calendar can lead to more freedom, flexibility, and less stress, and requires learning to say "no" to unnecessary commitments. Why I don’t use time blocking in my schedule, but I encourage batching days and finding a "magic time" for peak productivity, which for me is between 9:30 AM and 12 PM. The importance of being clear on goals and priorities helps manage schedule commitments effectively. Establishing systems, like creating social media content, can streamline processes and free up time. Join support through our programs, such as "Conversions for Clients" and "Strategist Society," to help optimize your schedule and gain more time for personal time. Find the full show notes at: https://brandimowles.com/235 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN MORE ABOUT MANAGING TIME: CONTEXT SWITCHING AND PRODUCTIVITY CLICK HERE FOR A BEHIND THE SCENES OF MY WORK WEEK: FINDING THE RIGHT SCHEDULE FOR YOU CLICK HERE TO LEARN HOW TO CREATE 52 WEEKS OF CONTENT IN LESS THAN 90 MINUTES Additional Resources: Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register for my free LIVE bootcamp that is happening now >> CLICK HERE ! Looking for direct support on optimizing your schedule and other helpful strategies to implement in your ad management business? CLICK HERE to join other entrepreneurs and learn more about Conversions for Clients. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Fast-Track Your Clients: How to Get Quick Decisions Without High Pressure 16:25

לפני 34 weeks16:25

16:25

In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while preserving the client’s comfort. Topics Covered In This Episode: Decision Fatigue: Understand that decision fatigue is real and affects your clients, making it harder for them to make quick decisions. Fast Action Bonus: Implement a 48 to 72-hour signing bonus to motivate clients to make quicker decisions without feeling pressured. Proposal Deadlines: Always include a deadline (e.g., 7 days) on your proposals to create a sense of urgency, but also protect your pricing. Sales Mindset: Utilize a sales mindset to help clients make quicker decisions by providing incentives like fast action bonuses. Follow-Up Strategy: Use the fast action bonus as a reason to follow up with potential clients, making follow-up feel natural rather than bothersome. Simplicity in Bonuses: Offer bonuses that are easy to implement and don't add extra work for you (e.g., ad audits or graphic templates you already use). Client Interaction: Offer the fast action bonus only to clients who say they need more time, ensuring it’s an extra incentive rather than a default offering. Find the full show notes at: https://brandimowles.com/234 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN CRYSTAL’S JOURNEY TO FINDING AND LANDING HER DREAM CLIENTS Additional Resources: Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month - CLICK HERE ! Ready to use this strategy and see an increase in your conversions? DM me on Instagram @ brandimowles to tell me your fast-action bonus in your business! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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If You Bet on Yourself, You Can’t Lose: Crystal’s Journey to Dream Clients 31:56

לפני 36 weeks31:56

31:56

This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success. Topics Covered In This Episode: Business Reinvention: Crystal's strategy of reinvesting her earnings back into her business initially, believing in long-term growth over short-term gains. Betting on Yourself: Both Crystal and I highlight the importance of self-belief and trusting gut feelings in making business decisions. Strategic Patience and Pricing: Understanding the strategic value of fast action bonuses and proactive communication rather than hastily lowering prices. Handling Challenges: Crystal shares her journey overcoming financial uncertainties and balancing personal milestones with professional growth. Specialization and Niche Focus: The significance Crystal found in specializing in ads management over general virtual assistant tasks for escaping the overwhelm and achieving business focus. Community and Support: The vital role of community, mentorship, and continuous learning in Crystal’s business success and overcoming imposter syndrome. Mindset and Persistence: The critical role of mindset shifts, persistence, and continuously betting on oneself to overcome challenges and achieve success. Creative Marketing Tactics: Crystal highlights the success of employing new marketing strategies and methods to attract aligned clients after pivotal business decisions. Find the full show notes at: https://brandimowles.com/233 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET: 5 PITCHING STRATEGIES TO LAND YOUR DREAM CLIENT Additional Resources: Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register now for my free LIVE bootcamp >> CLICK HERE! Crystal's Information: Website - CLICK HERE Instagram - CLICK HERE LinkedIn - CLICK HERE Link to Crystals Freebie --> HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Lindsay’s Breakthrough - From No Clients in a Year to Rapid Growth in 30 Days 30:27

לפני 37 weeks30:27

30:27

This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valuable lessons she learned along the way. Topics Covered In This Episode: 1. Overcoming Fear: Lindsay emphasizes the importance of overcoming initial fears and taking action to achieve business success. 2. Flexibility in Business: Both myself and Lindsay highlight the importance of customizing your business to fit your personal and family needs, emphasizing work-life balance. 3. Value of Community Support: Being part of the Strategist Society provided Lindsay with valuable mentorship, support, and quick communication, contributing significantly to her success. 4. Initial Struggles Are Normal: It's common to face challenges initially, as Lindsay did, but persistence can lead to significant improvements over time. 5. Client Acquisition Through Personal Connections: Lindsay landed her first client through a family friend, demonstrating the importance of leveraging existing relationships. 6. Mindset Shifts: It’s crucial to acknowledge success often comes from a shift in mindset, seeing opportunities where others may see limitations. 7. Effective Time Management: Lindsay uses timers and automation to manage her tasks efficiently, ensuring productivity without overextending work hours. 8. Perseverance and Investment: Investing in the right programs (like Conversions for Clients and Strategist Society) and persevering through challenges are crucial for achieving business goals and growth. Find the full show notes at: https://brandimowles.com/232 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO CHOOSE THE RIGHT AD CLIENTS FOR YOU: BRICK AND MORTAR VS. ONLINE ENTREPRENEURS Additional Resources: Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my new on-demand training here >> CLICK HERE TO WATCH NOW Looking for a mentorship to excel your business to the next level? DM me “STRATEGIST” on Instagram @brandimowles Lindsay’s Information: Website - CLICK HERE Facebook - CLICK HERE Instagram - CLICK HERE LinkedIn - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business 27:56

לפני 38 weeks27:56

27:56

In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This week, let’s break down Jamie’s journey as a business owner and discuss her experience. It’s our hope to guide other aspiring ad managers and entrepreneurs on their own path to success and do the dang thing. Topics Covered In This Episode: 1. Regardless of having no prior experience in marketing or running ads, Jamie started her ad management business and learned along the way. 2. Jamie leveraged her previous experience as a stay-at-home mom, recognizing the skills she developed as a project manager in her household and how they align with her business. 3. The need for service-based businesses to charge what they're worth, leveraging their expertise and the value they provide to their clients. 4. How Jamie started charging $1,000 per month from her first client and confidently increased her rates to $1,500 and then $1,500 for her subsequent clients - showing the importance of raising prices as business and expertise develop. 5. The support and resources from the Conversions for Clients program and the community played a significant role in Jamie's ability to take action and succeed in her business. 6. The importance of a mindset shift needed for stay-at-home parents to recognize their project management skills and apply them to starting and growing a business. 7. Jamie showcased the power of referrals, landing her second client through a recommendation and successfully charging a higher rate due to the immediate need and value she provided. Find the full show notes at: https://brandimowles.com/231 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO RAISE YOUR PRICES FOR MASSIVE GROWTH Additional Resources: Are you looking for a mentor program to help navigate your ad management business and gain support like Jamie? Turn messy action into success and join Conversions for Clients HERE . Follow Jamie on Instagram - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Client-Finding Secrets Revealed: Q&A with Proven Strategies 27:13

לפני 39 weeks27:13

27:13

Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelancers actionable insights to land their first or next client. Topics Covered In This Episode: 1. Local or online, success requires going where potential clients are and having conversations. 2. Start with broad niches when finding clients, then narrow down as you get to know what works best for you. 3. Personalize outreach without coming across as too aggressive or pushy—maintain a friendly, conversational tone. 4. Research for leads needs to be practical, focused, and time-limited to avoid getting stuck in details. 5. Reaching success in business requires staying determined in discomfort and taking consistent action, regardless of rejection. 6. Cold emails and cold outreach require a numbers game—focus on volume along with personalization. 7. Overcoming the fear of rejection and adopting a proactive mindset is essential for finding and landing clients. Find the full show notes at: https://brandimowles.com/230 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO EXPLORE THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK Additional Resources: Are you looking for an in-depth guide on how to land clients? Join our boot camp where we deep dive into key strategies to help you land your first or next client - CLICK HERE TO REGISTER Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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The $250K Roadmap: What I’d Do Differently If I Were Starting Over 30:58

לפני 40 weeks30:58

30:58

This week, we are deep diving into "The $250K Roadmap," where I’m sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I’m offering practical strategies to fast-track success. Let’s explore the key takeaways I’ve learned and explore how you can apply these strategies to propel your service-based business forward. Topics Covered In This Episode: 1. Start with using your name or initials for your business to avoid getting stuck with a brand that doesn't fit. 2. Focus on setting up a "work with me" page and a scheduler using platforms like HoneyBook or Dubsado to efficiently start your business. 3. Quickly obtain 3 clients to build confidence and gather testimonials, leading to faster price increases. 4. Devote 90 days to actively marketing on a chosen platform tailored to your specific audience and track your efforts closely. 5. Optimize one system and create a standard operating procedure (SOP) with each new client, focusing on areas such as onboarding and reporting processes. 6. Focus on setting personal goals and needs, rather than comparing yourself to others or societal standards of success. 7. Find a community, invest in education and coaching, and ask questions to accelerate progress in business. 8. Prioritize financial management in business and aim for about 75%+ profit margins and implement money management from the start. Find the full show notes at: https://brandimowles.com/229 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN MORE ON PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO LAND A NEW CLIENT IN 30 DAYS The Art of Cold Calling: Strategies That Work with Ashley Monk - LISTEN NOW My 3-Phase Onboarding Process to Gain Referrals - LISTEN NOW Your Top Bookkeeping and Tax Questions Answered with Rebecca Driscoll - LISTEN NOW Additional Resources: Work with Me Page Training Workbook - CLICK HERE WOW Training: Effective Onboarding - CLICK HERE Honeybook In A Hurry - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Staying in Your Lane: Why Other People's Success Is None of Your Business 16:51

לפני 42 weeks16:51

16:51

In a world filled with social media highlight reels and the constant need for validation, comparison has become an all too familiar feeling for many in the online business space. However, I truly believe that comparison does more harm than good. This week, we will discuss practical tips for overcoming the comparison game and shifting towards growth and gratitude in your business and life. Topics Covered In This Episode: 1. Comparison causes emotional imbalance, hindering personal growth and business success. 2. Social media highlights can evoke feelings of guilt and inadequacy, leading to comparison, but unfollowing or muting triggers on social media is okay for protecting mental well-being. 3. Sharing wins and expressing gratitude can combat feelings of envy within peer groups and coaching calls. 4. Comparison triggers often stem from underlying insecurities rather than logical reasons, so identifying where comparison is felt in the body and uncovering the root insecurities can help overcome envy. 5. Moving from comparison to gratitude and growth opens the door to personal and professional progress. 6. The growth game is more rewarding than the comparison game - focus on personal growth and goals. 7. Consider seeking 1 on 1 support and mentorship to navigate comparison and accelerate business growth. Find the full show notes at: https://brandimowles.com/228 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN MORE ON TO HOW TO CREATE THE LIFE YOU WANT WITHIN YOUR BUSINESS Additional Resources: Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my brand new on-demand training here >> CLICK HERE TO WATCH NOW Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Mastering Discovery Calls: From Interviewee to Interviewer 21:49

לפני 43 weeks21:49

21:49

Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You're not alone. As an expert in freelance ad management, I’m sharing my insights on how to command a discovery call and regain control when things don't go as planned. Topics Covered In This Episode: Setting the tone and agenda of the call early on is essential to maintain control and steer the conversation in the right direction. Practice and prepare answers for common questions such as results achieved and budget concerns to exude confidence during the call. Interrupting politely and redirecting the conversation back to the agenda can help regain control if the call starts to go off track. Repeating the potential client's words and making them feel heard can emotionally connect them to the sales process. Mastery of discovery calls leads to mastery of money, emphasizing the impact of effective sales techniques on business success. Confidence in selling is essential, and practicing, seeking advice, and iteratively improving sales approaches are key to building that confidence. Selling is a service, and effectively selling one's services and solutions can positively impact both the client and the freelancer's business. The Strategist Society offers opportunities to master sales techniques and elevate the effectiveness of discovery calls for freelancers. Find the full show notes at: https://brandimowles.com/227 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN THE 10-STEP FORMULA TO A SUCCESSFUL 15-MINUTE DISCOVERY CALL Additional Resources: Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram @brandimowles where we can chat to see if it’s a good fit for you! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Leads or Purchases? The Best Ad Strategy for Webinar Campaigns 12:45

לפני 44 weeks12:45

12:45

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns. Topics Covered In This Episode: 1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases. 2. I emphasize that the decision between leads and purchases is not a one-size-fits-all scenario but depends on various factors. 3. I discuss starting with a lead campaign as the initial goal is to generate leads, which also tends to be more cost-effective. 4. The duration between sign-up for the webinar and the pitch is a crucial factor in deciding whether to run a purchase campaign. 5. Prioritizing testing the webinar with warm traffic to ensure conversions before shifting focus to ad strategies. 6. Employing troubleshooting metrics to assess the effectiveness of the chosen ad campaign, then considering switching to a purchase campaign if necessary. 7. Exceptions arise for different campaigns, such as campaigns with a tripwire, where a purchase campaign may be more suitable. 8. Understanding the importance of asking questions, going deeper, and thinking strategically to elevate from being an ad manager to an ad strategist. Find the full show notes at: https://brandimowles.com/226 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE LEARN THE CREATIVE COCKTAIL: BLENDING THE PERFECT AD CREATIVES Additional Resources: Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram @brandimowles where we can chat to see if it’s a good fit for you! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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The Secret to Staying Focused: Parking Lot System 15:15

לפני 45 weeks15:15

15:15

As entrepreneurs, it's common to find ourselves flooded with innovative ideas, each one brimming with potential and promise. However, reality often sets in after the initial burst of enthusiasm, leaving us either overwhelmed, burnt out, or struggling to prioritize what truly matters. This week, I’m introducing the concept of a "parking lot system," a powerful technique to avoid overwhelm and hone in on the projects that genuinely matter. If you often find yourself in a whirlwind of ideas and struggle to navigate their implementation, this innovative approach might just be the change you need in your entrepreneurial journey. Topics Covered In This Episode: 1. I introduce the "parking lot system" as a solution to the struggle of being an entrepreneur with numerous ideas but not enough time. 2. The system helps cut down overwhelm and lets entrepreneurs focus on projects that truly matter to them. 3. I share how the parking lot system helped me avoid burnout and overwhelm after the birth of my son. 4. The waiting period of 30 days allows ideas to cool down and helps assess if they align with business goals, since all ideas are good but not all need to be implemented immediately. 5. I give practical steps for implementing the parking lot system, such as setting reminders and revisiting ideas after the cooling period. 6. The system keeps situations simple, reminds of what's important, and prevents taking on too many projects, both in business and personal life. 7. I encourage the application of the parking lot system to personal commitments and priorities to avoid overcommitting. Find the full show notes at: https://brandimowles.com/225 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN 4 THINGS I TRACKED TO SCALE TO SIX FIGURES Additional Resources: DM me @brandimowles on Instagram and tell me what you currently use as your system or if you’ll be using the parking lot system! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Creating the Life You Want- The Story Behind Our Big Move and New Beginnings 32:49

לפני 46 weeks32:49

32:49

This week, I’m sharing my story of how my husband and I made a big move from Florida to Georgia, embracing new beginnings and creating the life we truly wanted. What began as listing our house in Florida turned into a series of unexpected yet serendipitous events that led us to our dream home in Georgia. Our experience is a testament to the power of intuition, letting go of control, and embracing change wholeheartedly. Topics Covered In This Episode: 1. Trust the process and have faith in the timing of life changes. 2. Be open to releasing control and letting things happen as they are supposed to. 3. Embrace the journey and enjoy the process of accomplishing your goals. 4. Recognize the signs and synchronicities that guide your decisions. 5. Prioritize communication, intuition, and releasing control in both business and personal life while asking for what you want and putting it out into the universe. 6. Embrace the freedom and opportunities that your business provides and continue to consider new possibilities to remain open to reevaluating life decisions. 7. Trust in your ability to overcome challenges and navigate major life changes. Find the full show notes at: https://brandimowles.com/224 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE FOR PART 1 ON HOW TO PLAN FOR THE EXPECTED IN YOUR BUSINESS AND LIFE Additional Resources: Are you ready for your business to provide freedom, flexibility, and financial stability? DM me @brandimowles on Instagram “NEW BEGINNINGS”! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Raising Your Rates With Your Current Clients Without Losing Them

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Raising Your Rates With Your Current Clients Without Losing Them